Academic Background
My academic background at Clemson University centers on Language and International Business, with a particular interest in marketing within global contexts. Through my coursework, I have explored how branding, consumer behavior, and communication strategies adapt across cultures. In addition to marketing-focused classes, I have completed translation coursework and participated in service-learning projects, allowing me to apply my language skills in real-world settings. I have also taken courses abroad, further expanding my global perspective and strengthening my ability to engage with diverse audiences. The courses and examples highlighted below reflect both my academic training and my ability to connect classroom concepts with practical experience.
Business & Marketing Courses
MKT 3010 – Principles of Marketing
Introduces core marketing concepts including market research, segmentation, branding, and the development of effective marketing strategies.
MKT 3020 – Consumer Behavior
Examines how psychological, cultural, and social factors influence consumer decision-making and purchasing behavior.
MKT 4230 – Promotional Strategy
Focuses on integrated marketing communications, including advertising, digital media, and brand messaging strategies.
MKT 4250 – Retail Management
Explores retail operations, merchandising, and customer experience, with an emphasis on managing and marketing within retail environments.
MKT 4270 – International Marketing
Analyzes marketing strategies in global markets, including cultural adaptation, international branding, and market entry approaches.
Business Spanish (Study Abroad)
Focused on professional communication and business practices in Spanish-speaking markets, with an emphasis on real-world application.
Business Core & International Focus
LAIB 1270 – Introduction to Language & International Business
Introduces the relationship between language skills and global business practices, emphasizing cross-cultural communication.
LAIB 4000 – Language & International Business Internship (Study Abroad)
Provides practical experience applying business concepts in a professional or international setting.
MGT 2010 – Principles of Management
Covers foundational management concepts such as leadership, organizational behavior, and strategic decision-making in business environments.
MGT 3030 – Global Business
Examines international business operations, including globalization, cross-cultural management, and global market dynamics.
ECON 2110 – Principles of Microeconomics
Introduces economic decision-making at the individual and firm level, including supply and demand, pricing, and market structures.
ECON 2120 – Principles of Macroeconomics
Focuses on broader economic systems, including inflation, unemployment, fiscal policy, and economic growth.
ECON 3140 – Intermediate Microeconomics
Provides a deeper analysis of consumer behavior, firm theory, and market efficiency using economic models.
PCID 3040 – Business Communication & Information Design
Develops professional communication skills with a focus on creating clear, effective business messages and visual presentations.
Spanish Oriented Coursework
SPAN 4420 – Translation Seminar
Develops practical translation skills with an emphasis on accuracy, context, and professional application. Participated in two service-learning projects that aid the community.
SPAN 4160 – Spanish for International Business II
Builds advanced language skills for professional communication in international business contexts.
SPAN 3160 – Spanish for International Business I (Study Abroad)
Introduces business terminology and professional communication in Spanish-speaking markets.
SPAN 3040 – Introduction to Hispanic Literary Forms
Explores major literary genres and texts from the Spanish-speaking world.
SPAN 3080 – The Hispanic World: Latin America
Examines the cultures, histories, and societies of Latin America through a multidisciplinary lens.
SPAN 3050 – Intermediate Spanish Conversation & Composition I (Study Abroad)
Enhances conversational fluency and writing skills in an immersive, Spanish-speaking environment.
Spanish Composition II (Study Abroad)
Advanced writing skills through more complex compositions and refinement of grammatical accuracy.
SPAN 3020 – Intermediate Spanish Grammar & Composition
Focuses on advanced grammar structures and written communication in Spanish.
Spanish Composition I (Study Abroad)
Developed written communication skills in Spanish with a focus on grammar, structure, and clarity.
Spanish Conversation and Oral Skills (Study Abroad)
Strengthened speaking proficiency through interactive discussions and real-world conversational practice.
SPAN 2020 – Intermediate Spanish
Strengthens fluency and grammatical accuracy through more complex communication and cultural content.
SPAN 2010 – Intermediate Spanish
Develops intermediate proficiency in speaking, listening, reading, and writing in Spanish.
SPAN 1020 – Elementary Spanish
Builds on introductory language skills with increased focus on conversation, reading, and writing.
SPAN 1010 – Elementary Spanish
Introduces foundational Spanish language skills, including basic grammar, vocabulary, and communication.
Interdisciplinary & Supporting Coursework
ACCT 2010 – Financial Accounting Concepts
Introduces fundamental accounting principles, including financial statements and business reporting.
COMM 2500 – Public Speaking
Develops professional communication skills with an emphasis on presentations, persuasion, and audience engagement.
ENGL 1030 – Composition and Rhetoric
Strengthens written communication and analytical skills essential for professional and business contexts.
ANTH 2010 – Introduction to Anthropology
Examines cultural differences and social structures, supporting a deeper understanding of global markets and cross-cultural interactions.
PSYC 2010 – Introduction to Psychology
Explores human behavior and decision-making, providing insight into consumer behavior and interpersonal dynamics.
GEOG 1030 – World Regional Geography
Analyzes global regions with a focus on cultural, economic, and environmental factors relevant to international business.
HIST 3420 – Modern South America
Examines political and economic developments in South America, providing regional context for international markets.